Style and inspiration

ROTAS69: more than jewellery

What ROTAS69 is, why we chose medical steel and gold plating, and what that means for you as a customer.

2 min read

Minimalist white diamond-outline logo with the brand name on a black background

ROTAS69 isn't about expensive jewellery. It's about making beautiful jewellery affordable enough to wear every day, not just on special occasions.

Why medical steel

We didn't choose a steel base because it's cheaper, but because it's more durable and kinder to the skin. Most of our pieces have a 316L steel base: see our guide to jewellery materials.

It means you can wear a piece every day without worrying that it will be ruined within a week.

Why gold plating, not solid gold

A gold tone at a fashion-jewellery price lets you change your look as often as you like. For the price of one solid gold piece you could have five different ones, and that is exactly what we want to offer.

To learn how plating works and how long it lasts, read jewellery plating explained.

What this means for you

  • Jewellery you're not afraid to wear. For every day, not just kept for best.
  • Choice without paying over the odds. The focus is on style, not the price tag.
  • Honesty about what it is. We never claim a hallmark where there isn't one; see our chain guide.

Browse: All jewellery, New in, Most popular.

How we work

We're open about what our jewellery is made of and how to look after it. Every piece has its own care routine, and we explain it here: jewellery care.

Frequently asked questions

Is ROTAS69 jewellery real gold?

No. It is gold-plated fashion jewellery on a medical steel base, and we never pretend otherwise.

How long does your jewellery last?

It depends on the piece and how you look after it. Earrings and pendants generally last longer than rings and bracelets.

Is your jewellery suitable for sensitive skin?

In most cases, yes. Being kind to the skin is one of the reasons we chose a steel base.

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