ROTAS69: more than jewelry
What ROTAS69 is, why we chose medical steel and gold plating, and what that means for you as a customer.
ROTAS69 isn't about expensive jewelry. It's about making beautiful jewelry affordable enough to wear every day, not just on special occasions.
Why medical steel
We didn't choose a steel base because it's cheaper, but because it's more durable and kinder to the skin. Most of our pieces have a 316L steel base: see our guide to jewelry materials.
It means you can wear a piece every day without worrying that it will be ruined within a week.
Why gold plating, not solid gold
A gold tone at a fashion-jewelry price lets you change your look as often as you like. For the price of one solid gold piece you could have five different ones, and that is exactly what we want to offer.
To learn how plating works and how long it lasts, read jewelry plating explained.
What this means for you
- Jewelry you're not afraid to wear. For every day, not just kept for best.
- Choice without paying over the odds. The focus is on style, not the price tag.
- Honesty about what it is. We never claim a hallmark where there isn't one; see our chain guide.
Browse: All jewelry, New in, Most popular.
How we work
We're open about what our jewelry is made of and how to look after it. Every piece has its own care routine, and we explain it here: jewelry care.
Frequently asked questions
Is ROTAS69 jewelry real gold?
No. It is gold-plated fashion jewelry on a medical steel base, and we never pretend otherwise.
How long does your jewelry last?
It depends on the piece and how you look after it. Earrings and pendants generally last longer than rings and bracelets.
Is your jewelry suitable for sensitive skin?
In most cases, yes. Being kind to the skin is one of the reasons we chose a steel base.
